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British Airways i360, Brighton and Hove

4.1
#6 of 334 in Things to do in Brighton and Hove
Observation Deck · Landmark
British Airways i360 is a 162 m (531 ft) observation tower on the seafront of Brighton, East Sussex, England at the landward end of the remains of the West Pier. The tower opened on 4 August 2016. From the fully enclosed viewing pod, visitors experience 360-degree views across Brighton, the South Downs and the English Channel.

British Airways i360 was designed, engineered, manufactured and promoted by the team responsible for the London Eye. The attraction cost £46 million, with £36 million being funded by a Public Works Loan Board (PWLB) loan through Brighton and Hove city council.

Formerly known as the "Brighton i360", the project aimed to attract 739,000 paying customers every year. The owner of the site, the West Pier Trust, hoped in 2014 that a successful i360 would lead to the rebuilding of the historic West Pier.
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British Airways i360 reviews

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TripAdvisor traveler rating
TripAdvisor traveler rating 4.0
3,993 reviews
Google
4.4
TripAdvisor
  • We booked an hour before attending this experience. The staff were great and the cleanliness was fantastic. Great service and experience.  more »
  • I have visited UK so many times on holiday. I want to say categorically that you would have missed a lot without the experience of British Airways i360 . It was indeed a memorable one and would want.....  more »
Google
  • A must do if you are in the area of Brighton! It was a great experience, amazing views of the area. They have a bar on board which serve unique drinks. Try the one with the local rock candy, it’s delicious. I have a fear of heights but it goes up and down very slowly so it’s not that bad. Really enjoyed this experience
  • Staff made a real effort to make it a 'flight' that was fun & remembered. Its an interesting experience that gives you a different perspective of Brighton & the sea. The only thing that I would change is the photo experience that is an additional requirement - you have to pose for a photo prior to the flight & then after you are given the option of buying the photo. I think this cheapens the experience & more focus should be put on affordable souvenirs & gifts. Overall though it was a different & enjoyable way to spend a morning.
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