Paulista Avenue, Sao Paulo

4.5
#1 of 1,928 in Shopping in Brazil
Experience the cosmopolitan atmosphere of the city by walking through Paulista Avenue, a 3 km (2 mi) thoroughfare notable for headquartering a large number of financial and cultural institutions. This important city avenue houses an extensive shopping area, as well as Latin America’s most comprehensive fine art museum, the Sao Paulo Museum of Art. Located in one of the highest parts of the city, the avenue is clustered with radio and TV stations, and is served by numerous subway and bus lines. Once a popular residential neighborhood, the avenue is flanked by lavishly ornate mansions, former homes of the city’s most powerful coffee barons. Bumper-to-bumper traffic is frequent in this area even outside peak hours, so avoid visiting by car or taxi. Put Paulista Avenue and other Sao Paulo attractions into our Sao Paulo day trip planning website , and watch your holiday take shape.
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Paulista Avenue Reviews
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TripAdvisor Traveler Rating 4.5
28,611 reviews
TripAdvisor
  • From so large and diverse you can quietly affirm that Avenida Paulista represents our immense country. Here we find Brazilians from all States, people who left their cities of origin to study/work in the financial capital of Brazil. During the week, Paulista is practically the Brazilian Wall Street. On Sundays the avenue has restricted traffic, getting the access released to pedestrians, cyclists and the like. So it's taken by people of all ages, from babies to seniors, from friends to families, all tribes. For visitors The Avenue gathers a bit of everything, street shops, shopping malls, cinemas, theatres, restaurants, the Trianon Park and the MASP. Coming to São Paulo, whether for work or sightseeing, and not knowing Avenida Paulista is practically possible, because practically everything happens or passes through here. Mandatory Stop!
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  • The main avenue of the country, financial center, historical, cultural centenary. All the other "main avenues" of the country came after. In this location you can observe a sample of the entire country in just a few blocks.
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